Creativity is a learned skill. Group creativity requires training and coaching.
Recently I had a chance to go through certification in facilitating Innovation Games. Innovation Games are a set of 12 facilitated collaborative activities designed to help identify customer needs, define requirements, understand product/service usage, and design future products and services.
The different activities, or "games" address different aspects of the creative process: generating ideas, sorting ideas, prioritizing ideas, and pruning ideas.
As important as the activities themselves are, are the processes behind them: determining which activity (or set of activity) to conduct, how to prepare, how to monitor, how to organize, how to complete and how to extract maximum value.
The games can be used across strategic, tactical and operational horizons.
Why games? More on that later.